Protocol 01–03Stone, marble & engineered surfaces
pH-neutral products only, no acidic all-purpose spray. We log sealant age per surface and flag re-seal windows before etching starts.
45 founding households· now enrolling
House care for homes
made of real materials.
Luxora is a cleaning membership for design-led homes. We survey your marble, brass, oak and natural fibre before visit one, then send the same dedicated team every fortnight — booked, adjusted and paused entirely online.
- Insured, employed teams
- Same faces every visit
- $2M finish cover
$480average monthly membership
biweekly premium cleans + add-ons
- Founding households
- 45
- Average monthly membership
- $480
- Material care protocols
- 12
- Average visit rating
- 4.9
Caring for homes across
- Marlowe Hill
- The Presidio Row
- Ashcombe Estates
- Verona Lofts
- Bay & Kearny Residences
- Ellery Park Terraces
- Marlowe Hill
- The Presidio Row
- Ashcombe Estates
- Verona Lofts
- Bay & Kearny Residences
- Ellery Park Terraces
01 — The gap
Mass-market cleaning was never built for a specified home.
National franchises and on-demand marketplaces are built to cover as many homes as possible with as few constraints as possible. That works beautifully for a rental turnover. It does not work when the counter is honed Calacatta, the fittings are unlacquered brass and the rug is hand-knotted wool. So we picked the narrow lane instead.
Who actually shows up
Luxora — The same two-person team, matched to your household for the life of the membership.
Elsewhere — Whoever the local franchise rosters that week. A different bidder each booking.
Training
Luxora — 12 written protocols by material: marble, brass, limestone, oak, wool, bouclé, lacquer.
Elsewhere — One general checklist applied to every home. Self-declared experience.
Your finishes
Luxora — Home materials survey before visit one, plus $2M finish-and-object cover.
Elsewhere — Generic product on unknown surfaces. Risk sits with you.
Booking & changes
Luxora — Online in 90 seconds — reschedule, pause or add on without a phone call.
Elsewhere — Call the branch during office hours. Rebook and re-explain your home each time.
Pricing
Luxora — One flat monthly membership. Add-ons quoted up front.
Elsewhere — Per-visit quotes that drift upward. Hourly, with surge and cancellation fees.
02 — Care protocols
Twelve protocols, written by material.
Your home survey maps every finish to a protocol. Each one specifies the product, the cloth, the pressure and the drying method — so the same result happens whether or not anyone is home.
Protocol 01–03
Protocol 04–06Natural-fibre rugs & textiles
Jute, sisal and wool are dry-lifted, never soaked. Bouclé and linen upholstery get low-suction passes with a soft brush head.
Protocol 07–09Bath, brass & polished fittings
Unlacquered brass and living finishes are hand-dried, never scoured. Glass and stone get separate cloths, colour-coded per room.
Protocol 10–12Bedrooms, linen & wardrobe
Percale and linen changed to your fold, cashmere shelved not hung, and a quiet reset of nightstands exactly as you left them.
03 — How it works
Three steps, then you stop thinking about it.
- 01
Home materials survey
A 40-minute walkthrough where we record every finish — counters, floors, fittings, rugs, art — and build your home's care file.
- 02
Meet your household lead
You're matched with one lead and one second. Same faces, same key protocol, every visit. If the match isn't right, we rematch once, free.
- 03
Settle into your rhythm
Biweekly by default. Adjust, pause, or stack an add-on from your dashboard — no phone calls, no renegotiating the price.
04 — Memberships
One flat monthly rate. No per-visit surprises.
Priced above mass-market services on purpose — employed teams, specialist training and real cover cost more to deliver, and they are the whole point.
The Residence
For a one-or-two bedroom home that stays tidy between visits.
$320per month
- One signature clean each month
- Up to 4 material protocols applied
- Dedicated household lead
- Online rescheduling & pause
- $2M finish-and-object cover
The Signature
Our founding membership — biweekly premium cleans plus two add-on credits.
$480per month
- Two premium cleans each month
- All 12 material protocols applied
- 2 add-on credits monthly (worth ~$240)
- Same two-person team, priority windows
- Quarterly stone & brass condition report
- $2M finish-and-object cover
The Estate
For larger or multi-property households with hosting schedules.
$890per month
- Weekly visits, two-person team
- Unlimited protocol coverage
- 4 add-on credits monthly
- Seasonal deep reset (2× a year)
- Direct line to your house manager
- $2M finish-and-object cover
Add-ons, à la carte
Signature and Estate members spend credits instead of cash.
- Interior windows & glass$95
- Natural-fibre rug refresh$140
- Wardrobe & linen reset$120
- Stone re-seal (quarterly)$180
- Post-hosting reset$160
- Art & object dusting$110
“A home like this doesn’t need more cleaning. It needs the right cleaning, from people who already know where everything goes.”
The Luxora standard
05 — Reviews
What founding households say.
4.9 average across 312 visits
“We chose our counters for how they look in winter light, not for how easy they are to wipe. Luxora was the first service that asked what the stone was before touching it.”
Amara WhitlockArchitect · Marlowe Hill“Two people, every fortnight, who already know the house. I stopped writing instructions after the second visit — that alone is worth the membership.”
Daniel ReyesManaging partner · Verona Lofts“The quarterly condition report caught a dulling patch on the unlacquered brass before I ever noticed it. That is a different category of service.”
Sloane FerrierGallery director · Ashcombe EstatesIllustrative reviews. Luxora is pre-launch — names, quotes and figures on this page are sample content.
06 — Questions
Everything you’d ask on a first call.
Still unsure whether your home is a fit? Join the waitlist and we’ll tell you honestly — we turn down homes we can’t serve properly.
Franchises optimise for coverage: one checklist, a rotating roster, a per-visit quote. We optimise for a narrow segment — design-led homes with specialist finishes. That means a materials survey before we start, twelve written protocols by surface type, and the same two people every visit so nothing has to be re-explained.
Because consistency is the product. A flat monthly membership lets us hold a fixed team and fixed windows for your home, and it removes the quote-by-quote drift that makes per-visit pricing unpredictable. Most households land on The Signature at $480 a month.
Every visit is carried out by insured, background-checked employees — not contractors — with $2M of finish-and-object cover. If a surface or object is damaged during a visit, we handle restoration directly rather than sending you to file a claim.
Yes. Pause for travel, shift a window, upgrade or downgrade — all online, no phone call, no cancellation fee. Add-on credits roll over for one month so a skipped week is never wasted.
Always. We carry a fixed, low-fragrance kit chosen for specialist finishes: pH-neutral stone cleaner, dedicated brass and glass cloths, HEPA vacuums with soft-brush heads. If you prefer specific products, we note them in your home file and use those instead.
We're opening with 45 founding households in a single metro area, then expanding neighbourhood by neighbourhood as we can staff dedicated teams — with a path to 340 households by year three. Join the waitlist and we'll tell you where you sit in the queue.
Founding membership · limited to 45 homes
Let’s start with your materials.
Tell us where you live and what your home is made of. We’ll send your survey window and the first available biweekly slot.